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We focus exclusively on complex industries where technical R&D is strong but brand and business development is often the missing link.
We look for software start-ups that combine traditional algorithmic and statistical models with Artificial Intelligence to build more efficient end-to-end supply chains, liquid commodities markets, and better quality check controls in the biomass, oil and gas industries.
We invest in start-ups that use rigorous mathematical and statistical modelling to build quantitative trading algorithms that segregate informed trading from momentum trading and white noise.
We also back longer-term oriented firms whose models rely on predicting the evolution of policy risk.
We support cybersecurity start-ups that develop anti-malware and anti-spyware algorithms, especially those designed against advanced persistent threat attacks.
Your product is built like an equation — elegant, precise, and powerful.
We engineer a GTM infrastructure around it with the same rigour as your R&D: a launch system of modular programmes that together generate market lift.
Stage I — Foundation (Identity Architecture)
➢ Formalise your vision and mission into investor and client-grade language.
➢ Define the problem/solution model in terms that non-engineers can deploy in boardrooms.
➢ Engineer credibility signals: founder profile, social proof, expert endorsements.
Outcome: the vessel is seaworthy — ready to face markets.
Stage II — Blueprint (Strategic Marketing)
➢ Segmentation modelling to isolate adoption drivers and friction points.
➢ Network clustering to identify hubs, long-range connectors, and decision pathways.
➢ Narrative architecture that frames your R&D edge as the inevitable market choice.
Outcome: the course is mapped — clear routes to market identified.
Stage III — Propulsion (Sales Execution)
➢ Precision outreach: the right sequence of entry points.
➢ Deal mechanics: align incentives, resolve internal resistance, and close first adoption.
➢ Diversify points of contact to lock in customers.
Outcome: momentum builds — turning initial interest into deals.
Stage IV — Orbit (Sustained Traction)
➤ Replication protocols to scale across geographies and customer segments.
➤ Horizontal expansion for market dominance.
➤ Build your brand’s gravitational pull to keep your customers in your orbit.
Outcome: your product becomes the default in its category.
The Expansion Advantage
- Narrative, segmentation, and relationship-building as capital → We invest in positioning, account mapping, and strategic access the way VCs invest dollars.
- Equity aligned → Our partnerships are long-term, with optional equity upside based on traction. Your dilution is earned, not front-loaded.
- Focused scope → We operate where conventional BD models fail: B2B and B2G in deeptech, defense, fintech, and energy.
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